In 2016, leading colour communications company Pantone has chosen not one, but two colours of the year, promoting the mix combo of Blue Serenity and Rose Quartz. A ‘softer take’ on colours, and for the first time ever, ‘the blending of two shades’.
Anything Blue review – A Gender Blur: Pantone colours of the years 2016 are Blue Serenity & Rose Quartz. When masculine meets feminine… ♂ ♀
Back in 1999, Pantone had predicted Cerulean Blue would be the colour of the years 2K.
Seventeen years later, 2016’s Blue Serenity is a consistent choice, just a stone’s throw away from Cerulean Blue (also called Sky Blue), one hue more purplish.
Why two colours of the year instead of one? Why not, says Pantone: the new generation is not afraid of breaking the rules, blending the lines and merging the hues. The chosen colours also leans towards peaceful and restorative feelings.
‘In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.’
We couldn’t agree more: we’ve crafted Anything Blue in the same spirit of ‘open exchange of digital information’ to promote ‘different approaches to color usage’. We believe that more than any other colour, the Blue hues allow to express the full variety of human emotions, from sorrow to harmony.
How to wear it
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