A Red Cross for animals, the Blue Cross is a UK charity dedicated to helping sick, injured and homeless pets since 1897. 

The Blue Cross campaign: Baxter the Dog, ‘I will survive’

Over 35,000 dogs, cats, horses and small pets are rescued every year by the Blue Cross. That is almost 100 animals a day, so if you have ever come across a stray cat or a skinny dog walking along the road, it’s nearly one hundred of them rescued by the Blue Cross every day. With numerous animal clinics across the United Kingdom and a powerful network of veterinaries prompt to give the best advice about pet health, the Blue Cross is not only the most reliable resource about animal care and well-being, but they offer tailor-made rehoming services to ensure that rescued pets find loving owners.

With fun, impactful communications campaigns on the social media such as ‘Show your #suppawt’ or Gloria Gaynor-inspired messages (see Baxter the Dog below), the Blue Cross’s reach spans all generations with one aim: reminding us that animals are humans, too.

A word from Baxter the Dog about the Blue Cross (pictured) –“Hi, I’m Baxter! My last owner didn’t love me and I knew I just had to get outta there. At first I was afraid, I was petrified. Kept thinking I could never live without him by my side… Ahem, you know the rest.”

Show your #suppawt!

Adorable and homeless chinchillas, dogs, cats, gerbils, guinea pigs, horses, rabbits or degu are one click away from your love and support. You can read their stories an connect with them, help the Blue Cross cause remotely. And you even have the option to give an abandoned pet a second chance and adopt.

According to Mahatma Gandhi, “the greatness of a nation can be judged by the way its animals are treated.” If this is the case, the Blue Cross helps bring the United Kingdom to the forefront of the greatest living nations on earth.

How to help? You can help change the story for pets like Baxter. Sponsor a dog, a cat – or adopt one @BlueCross.org.uk

The Blue Cross - Anything Blue

For Pet Advice, Ask the Blue Cross – Anything Blue


The Blue Cross is not to be mistaken with the International Blue Cross (IFBC), based in Geneva, a worldwide health development organisation dedicated to caring for people harmed by alcohol and/or illicit drug.